Introduction
Digital marketing is a must for every company for grow on digital market and create online presence. In the olden days, starting a company of your own meant to invest initially a huge amount, setting up an office space, developing a website and hiring staff. This goes for the primary level of challenges. Then comes the real challenge which will make you burn the midnight oil sales.
How to get the sales on track?
The most probable solution you would end up with was a telemarketing agency. But this tradition is all in the past now. The world has changed and so does the world of marketing. Methods got online and that’s where you find maximum customers as well. Impressing the clients online is now a basic standard bar. This all happened with the creation of something : leads
What is lead generation
There are digital marketing approaches which will attract onlookers and convert them into customers. In a more simplified language, lead is simply the subject who is interested in consuming the company’s product and services.
Lead generation plays a major role in sales of the company and revenue turnover.
The main targets lead aim at are :
- Social media marketing
- Search engine optimization
- Pay per click
- Email campaign
- Influencer marketing
- Local listing
How does leads work
When a prospect visits your website,she /he may be interested in your product. They might leave their personal information with your site. Then later you can reach them through emails, sms or any other Medium.
10 Top lead generation strategies
PAY PER CLICK CAMPAIGN
It is a reliable B2B lead generation method.
But t
It is rather an expensive approach. Since it is very costly, complete planning and research should be done before going for it to avoid shortcomings.
Social media marketing
Since everyone tends to spend at least some hours on social media everyday, it is impossible that ads skip your sight. Yes! We are talking about social media marketing.
This is one better way to build your company’s reputation and also help in rooting to more deeper levels of society.
Local ads and listings
No matter how small or big your company is, there are still a majority of products whose purchases are directly done by the local population. To achieve popularity among locals, local media and local SEO are better alternatives.
Search engine optimisation
This is an effective and powerful method to generate leads. SEO improves the search engine ranking of your content. SEO works through content creation, link building, keyword research and site audits at regular intervals.
Influencer marketing
It is based mainly on the studies that customers trusted more on what celebrities recommend.
These influences can be anyone from any social field who have made a remarkable recognition among the public.
Hosting webinars
It is a more sophisticated approach to clients who trust and show interest in your products. Those who participate in webinars might be interested in your commodity, that’s why they have already devoted their time to your webinars.
Referral system
As humans, we always tend to trust those services that another fellow being has assured them to be satisfying.
This can in turn be a method of marketing where you ask your customer to refer or suggest their service to their other acquaintances.
Blogging
It is a more affirmative lead generation practice. But not just creating and posting contents will do the job. It requires consistency, ie; one should keep an update with posting contents on a regular basis to get in touch with readers.
Remarketing
According to the datas available, there are only 2% of the shoppers who would actually do a purchase, ie; checking out of the website after placing an order, on their first visit. Rest 98% will just abandon the site like they never came.
In remarketing we are aiming for the remaining 98% community. Once they enter the website, the site will collect some of their information and then will revert back to them when there are some offers and discounts. In this way strategies are brewed up to bring the 98% back to their site.
Use of keyword.
The first thing that should get your attention is how to get your client landing on your website, once they search for some services in a search engine. To help you with this, there is a technique called keywords optimization. These are words that most probably the client will use on any search engine. Once the keywords are set, you are ready to go. Keyword research is an active part of digital marketing, which almost depends wholly on keywords.
