Millions of people search on the internet, and it is most valuable for a website, or article to get traffic.
As a writer, you may remember that when your article appears high in search results, it gets more visitors, more shares, and gets popularity.
It gives you more opportunities to interact with people and help answer their questions. When the reader relates their queries to your articles, then they also visit twice on your webpage, and your ranking improves day by day.
So, ranking on the first page of Google is important for every marketer or a business owner.
So in this blog, we are going to provide you with some most important strategies that will help you to optimize your article and rank it on the first page of Google.
Before jumping deeper, you have to know what is organic traffic? Organic traffic refers to those visitors who come to your website through simple Google searches.
Big brands and digital marketing agencies always try to increase organic traffic by optimizing web pages and articles.
Every time you upload a new blog or article on the website, you expect a lot of traffic on it.
But the reality is totally different.
Just because you didn’t optimize your content through a traffic-winning strategy, your website didn’t get many visitors.
This is a big issue because you won’t be available to run a business without leads.
Most visitors do not go beyond the first and second page of Google’s SERPs that’s why most of the traffic travels on the top pages. So, getting a place on the first page of Google by adding important keywords on your web page is like opening a shop in a crowded mall.
This is the only reason why brands, marketers, and website owners pay a handsome amount to stand out in the top searches of Google. and some of them choose the PPC (Pay Per Click) way.
So in the next section, we are providing some key strategies that help you to optimize your article for organic traffic.
1. Pick The Right Keywords And Topics
You need to find the accurate and most relevant keywords for your article that have a probability to have high search volume and less competition. Don’t use longer keywords, try to use small tail keywords. Because long-tail keywords won’t help you rank on top of Google’s search page.
You can use some keyword tools or Ubbersuggest or Semrush for keyword research.
2. Analyze Your Competitor’s Strategy and Spot The Gap
You can read and analyze some top content reports by putting the competitor’s URL on the search box of some websites. And the website will show you the exact reason for what it ranked on top. This tool shows you the exact keyword for which it ranked and how many backlinks your competitors use on their websites.
Always remember keyword is the major factor and that must be relevant to your business;
If you put the wrong keyword you could not get satisfying traffic.
3. In-depth Content
Create in-depth content around your main topic, otherwise, the visitors will leave the webpage within a short span. When you write on any particular topic, like marketing, or editing, you have to try to give complete knowledge about the topic else visitors will leave your page and never come back for the next time.
Always try a write plagiarism-free content. Never use duplicate content on your blog, else it will decrease the credibility of your website and you never able to rank on Google, next time.
4. Update Headline Style
The headline is something that visitors read with some extra concentration, even a little bit of ranking depending on its SEO heading.
So it is important to optimize your header tag (h1, h2, h3) from time to time with the potential keywords. Else it can rank your content down.
5. Add Links
Using Internal and External links is a strong SEO strategy for optimizing articles. Internal links help readers to a target page on your site, whereas an external link directs the reader to an informative page on another website.
Sometimes it seems as counterintuitive because you don’t want customers to travel to another webpage by clicking a link. But definitely, it helps you to improve SEO. The external links you add define the usefulness and quality content and also give a pleasant feel for the reader to gather complete knowledge by entering one website.
These backlinks or external links that are provided by other websites, build trust in Google and make your website more credible for ranking by Google.
6. Image Tag and Size
For an article Image and Size are the two branches. Our minds read images very fastly rather than text. when you use optimal images in the middle of your article it can process quickly.
After adding an image you also have to add an image title because search engines mostly read an image through the title and then rank it accordingly.
Always remember to include the keyphrase in the image title. This keyphrase also has another benefit. When users search for an image using a relevant keyword or phrase, it will pop up every time; Thus it boosts the image ranking.
If You wanna find your next article on the first page of Google, try these strategies out. You can go with choosing the SEO Sydney agencies that provide exceptional services.
