Whether you run a concession stand, retail store, or your own candy company, you would want to know each business strategy to earn maximum profits. The most important thing you need to know is; what customers may want. Establishing a successful candy business is immensely challenging these days because of numerous competitors. But it’s not rocket science if you take the right steps. The best step is nothing other than custom candy packaging that helps you gain desired profits. People generally underestimate the benefits of custom packaging boxes because they know little about them. If you choose custom boxes for candies, you can make your business known among people and achieve success. Find answers to your questions by reading the article:
Why Do You Need Custom Candy Packaging?
You can use plain packaging boxes for your candies, but you should know that a plain box lacks an attractive appearance and it cannot withstand competitors’ candies on shelves of stores. On the other hand, Custom Candy Boxes offer personalization options and you can design these boxes in a way that you think will be attractive for customers. By personalization, we mean getting custom candy packaging that is better than your competitors.
- To personalize dream candy packaging
- For effective promotion of business
- To protect candies against contamination
How It Helps You to Get Your Dream Candy Display?
The foremost aim getting packaging that perfectly matches the theme of your business and enhances the worth of your candies. You can add unique fonts, prints, graphics, colors, and dimensions to custom candy packaging boxes per your choice. Despite your choice, the customization must alter the way others see your candies. To make it better some options are:
Unique Shapes and Sizes
Every candy company offers unique candies; therefore, distinctive candy packaging is necessary to distinguish it from competitors. Die-cutting techniques have made it possible to access a variety of custom candy boxes for the safety and promotion of your business.
- 1-piece/2-piece boxes
- Display boxes
- Dispenser boxes
- Cube boxes
- Pillow boxes
- Gable boxes and many more per your necessities.
Colorful Designs
You can design custom candy packaging in simple or fancy designs. You can choose from a diverse range of colors to choose from. Moreover, you can get thematic candy packaging by printing green or red colors for Christmas candies, and dark colors for Halloween candies. CMYK and PMS color models can color the packaging boxes per your desires.
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Limitless Printing Options
Another perk of custom packaging is high-quality printing options. You can make your candies shine among competitors if you print magnetizing graphics on packaging boxes. For example, digital and offset printing will ensure top-notch printing results to satisfy your needs.
Inviting Window Cuts
Heart, cloud, animation character, flower, or geometrically shaped window cuts increase the appetite of customers for your candies creatively. Candy window boxes allow everyone to look at the inside without opening the boxes. Don’t leave the window cut naked for insects, bugs, dust, or other harmful elements, instead cover it with a PVC sheet.
Other than that, a few other options to charm custom boxes of candies are:
- Embossing
- Debossing
- Gold/silver foiling
- Coatings (matte, UV spot, gloss/aqua)
- Raised ink
- Gluing
- Scoring
- Perforation
How Do Custom Candy Boxes Do Promotion?
Promotion is essential for the survival of every business. Custom boxes help you outshine the market by manufacturing promotional packaging. Custom candy packaging printed with the brand logo and name help customers recognize your brand. Make branding details visible using embossing, debossing, or foiling techniques so that customers can memorize your brand immediately.
Besides that, print brand address details and contact numbers on the custom boxes. It will help customers repurchase from you in their time of need. Furthermore, packaging that contains all the authentic details seems professional to the customer’s eyes. Mention the ingredients and flavors of your candies on the packaging to help customers get what they want.
What Makes Custom Boxes Secure for Your Candies?
The quality of materials used to manufacture custom candy packaging matters a lot. Plastic packaging boxes also ensure candy safety but their disadvantages weigh more than advantages. Plastic boxes are non-biodegradable and non-recyclable and accumulate a major part of the earth, causing land, and water pollution. That’s why always choose packaging that is better for your products as well as the environment.
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Recyclable custom candy boxes made of Kraft, cardboard, cardstock, and bux board materials are protective against every sort of damage. The corrugated walls of sustainable candy packaging withstand unfavorable environmental conditions such as extreme heat, humidity, dirt, and shipping pressure. For further security, you can go for:
- Laminations against UV light and moisture
- Thick packaging boxes per your candy’s requirements
- Inserts and partition to prevent crushing of delicate candies i.e. Truffles, chocolates, jellies, bubble gums, lollipops, or caramel candies.
In The End, Make The Right Choices
Undoubtedly, there are many tools to make your business popular such as advertisements on TV, social media, in newspapers, and in magazines. But custom packaging is something that not only does cost-effective marketing of your business but also ensures a unique and quality display for your candies. Make the right choices regarding the colors, designs, and shapes of your personalized candy boxes. You can add childish or mature details to candy packaging per the needs of your target audience. You just need to do your best and consult a good packaging company that can fulfill all your packaging needs.
